Email Marketing – A Good way to increase your site popularity

Just today in my hotmail inbox, I received 8 new emails that were from somebody I never communicated with. Couple of those messages interested me and I opened and read them. However for all the rest, I selected and hit “Delete” right from the inbox without even opening. For the ones I read, I remember signing for their Opt-in list once in the past. If you are sending such emails, do you know whether people read your emails or delete them without reading?

If you are planning to make your site popular, email marketing can definitely make a big difference and traffic to you site can sky-rocket in a very short period of time. However, you have to adapt the right way of email marketing.

Depending upon the way you do your email marketing, you can either make or break your business. This I think is very true. If you just scam people who are not interested in your service or products and your site, you just will earn bad credits for your business. You might even get black listed by ISPs or get into legal issues. The better alternative, in fact the fruitful way of running your email campaigns is by adapting a method called “Double Opt-In” (signing up people for one of your programs and sending them email with their sign-up confirmation and welcome message as part of the sign-up process). This way, you will only be collecting list of people who are really interested in your type of business and upon only targeting to them, you can have better conversion. If you have a good and clear privacy policy and an easy way for people to unsubscribe, your email program will rock! Always remember, a good quality service is the key ingredient for running a good business.

Humor About Different Types of Marketing

A friend of mine got this as an email forward and he forwarded it to me...

A Professor at one of the IIM's (INDIA) was explaining marketing concepts to the Students:

1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" - That's Direct Marketing
2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry him." - That's Advertising
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. Marry me." - That's Telemarketing
4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you marry me?" - That's Public Relations
5. You're at a party and see gorgeous girl. She walks up to you and says:" You are very rich! Can you marry me?" - That's Brand Recognition
6. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. - That's Customer Feedback
7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - That's demand and supply gap
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person comes and tells her: "I'm rich. Will you marry me?" and she goes with him - That's competition eating into your market share
9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives. - That's restriction for entering new markets.