Why linking is important?

Linking is important for any website to succeed. It generally helps in two ways:

1. Linking creates path to your website from other sites in the internet. As people follow links to get from one page to another in the net, there is a great chance that people will get to your site if a link to your site is present in the page that they are viewing. This way, the more links there are on other sites, the more your site will be visited.
   
   
2. Linking adds value to your site and thus makes a good impression for Search Engines. If a search engine finds more links for a site from other sites, it perceives that the site must be more interesting and has valuable content in it. Therefore, it prioritizes the site by increasing its ‘Page Rank’ and providing a good placement in SERP (Search Engine Result Page).