One Best Traffic Generating Idea

Curios to know what it is? I was too, when I didn’t know what it was. Later, when I found out about it and learned about various other things, I came to know that it is in fact “Articles” or “content” that plays the key role in generating traffic for a site. I am sure, you can’t deny that content is the meat part of any website because it relays information about your product or services to your targeted user or internet users are constantly seeking for information about the right product and service for them, that’s why they come to your site to get that information.

Therefore,
Delivering information by writing a good article can sky rocket your traffic. If you don’t agree with me, please comment. May be you have got another best idea!

SMS for Internet Marketing

Why it makes sense?

• SMS can be delivered very quickly to very large number of people at once
• # of people who have access to their cell phone to use SMS is very large
• Potential that people will read your message is very high
• SMS is not as costly as other means of marketing

Because of above mentioned characterstics of sms marketing, I think SMS marketing will be more effective than any other form of marketing. I think SMS marketing will soon outbid the use of email marketing because of these qualities. However, if you plan to choose sms marketing as the means of marketing for your site, you should consider following things in order to maximize the outcome.

Things to do when SMS marketing:

• Only follow permission based marketing
• Personalize message
• Clear and Concise message
• Do not Spam

Promote Your Blog or Feed by Adding Google Button

See the “Add to Google” button on this page at the right navigation panel? You can do so and increase your site visibility by letting people add your feed to their Google Homepage or Google Reader Page. This is a good way of promoting your site. If you don’t have a blog in your site, you can create it. I suppose, this will also help all of your site or blog pages get indexed in Google quickly too. To create your “Add to Google” button, go to http://www.google.com/webmasters/add.html and give your feed information. You can do the rest by following the page.

If you want Googlebot not to index your page

There are times when you don’t want to eat; there are times when you don’t want to travel and there are times when you don’t want to do something that you would want to most of the times. Similarly, there are times when you don’t want Google to follow one or some of the pages of your site. Let’s say, you have created a temporary page within your site, or you have contents in a page that you will be moving to some other pages. Then, probably it is not the best idea to let Googlebot follow or crawl through that page. However, you do want to Googlebot to index all other regular pages.

Basically, you can prevent Googlebot not to index a page by using “NOINDEX” tag. This tag is appropriate, when you want Googlebot to follow some links but not all. However, use of “NOINDEX” tag may not be that appropriate as it requires a lot of updates when you change something. Optionally, you can use “NOFOLLOW” tag on the parent page if you don’t want Googlebot to follow any links. The use of “NOFOLLOW” or “NOINDEX” can be done as below inside the head tag:

<META NAME="ROBOTS" CONTENT="NOINDEX">
<META NAME="ROBOTS" CONTENT="NOFOLLOW">

Using “NOFOLLOW” tag is quite simple. However, it is not the safest way to prevent Googlebot from following links, especially if your page that you don’t want to be indexed is linked from a third indexed page.

Therefore, you will be better off using “NOINDEX” tag instead. Another way you can control is by using file ‘robot.txt’, which has instruction set for bot about how to behave on that site.

URL Rewriting – Is it really necessary?

In the past, Search Engines including major ones like Google, Yahoo and MSN had hard time understanding and indexing pages that are dynamically generated. In such dynamic pages, a single page can deliver multiple page contents depending upon what the user has input. For example, the dynamic url http://www.xyz.com/abc/def.asp?x=12&y=adf&z=45 delivers one page content while http://www.xyz.com/abc/def.asp?x=2&y=adf&z=34 delivers completely different content even though both of these links are using the same file ‘def.asp’. Search Engines in the past were not smart enough and thus would consider both these links as one file and indexes just one. However, SEs now can understand and parse all these types of links regardless of their complex structure with querystrings. It is considered that all major Search Engines can now handle dynamic urls up to 3-4 querystrings. So, you will be okay and be assured that your site will be indexed properly even if your site is dynamic. However, static pages are always good over the dynamic pages. So, why not take the advantage of static pages by URL rewriting? URL Rewriting, Mod-Rewrite in Apache server, is the process to convert dynamic urls to static urls. By having static urls, you will make the urls friendlier and easier for end users, In addition, static urls I think rank better in search engines than dynamic ones.

How to make a Search Engine Robot Friendly Site?

There are so many things that you can do to make your site search engine friendly so that Robots of search engines can easily crawl your site pages and index them properly. Here are some basic and simple rules for making your site SE friendly.

• Make all pages of your site reachable from the main (home) page in not more than three clicks.
• Create a “SiteMap” page that has links of all the pages within your site, which you want search engines to index.
• Consider having about 250 – 300 words of content in a page. If you make a page too long, search engine will just ignore them. Generally, most search engines don’t index more than 100 KB of text on a page.
• Avoid making image links or writing key phrases or content in image or flash objects.
• Make sure you don’t have any broken links. Also, make sure there are no common mistakes.
• If possible, don’t use script navigation. Also minimize the use of scripts because search engines cannot read scripts.
• If you dynamically display content of pages extracting from database, try not to pass too many parameters through the querystring. Search engines are not smart enough to understand all the passed variables.
• You can use the file “robots.txt” to describe how you want search engine robots to behave within your site.
• Make sure your site is up all the time with out any server crash.
• Attain as many quality inbound links as possible. This will ensure your site to be indexed quickly and also the higher page rank.