Optimizing for Local Search
As I did research on optimizing a website for local search, I found few things that should be considered. Below are the points:
- First adopt organic way of optimization
- Include city name and region in title tag, meta-description and meta-keywords tag
- Have full address in footer area
- Add business information in Local Business Center/Google Maps
- Target local keywords in Pay-Per-Click Campaigns
- Target keyphrase and location in each page
- Have incoming links from local pages
- Have incoming links with location and business
- Have extra pages that are more local area related. For example: direction page, places to visit when you are here, Nearby parks/meuseums/schools
- Having pages for other local offerings
- Adding geo-sensitive meta tags. For example:(Meta name=”zipcode” content=”12345,45678,09876″; meta name=”city” content=”dallas, houston, Austin”; meta name=”state” content=”texas”; meta name=”country” content=”usa, united states of america”)
2 comments:
Another way to optimize your business for local business is to fill out a Business Profile. There's a great site called www.onlineinlocal.com which allows you to create a FREE business profile for your business. Type in the promo code social networking and you'll get the $99/year service absolutely free, or $100 off any of the other packages. You can check out mine at http://dirtyspurcattleco.onlineinlocal.com.
This is a nice post on local search. What you have listed represents only the beginning of what needs to be done. A good article of those who want to do it themselves is at Search Engine Guide. It is by my good friend Stacy Williams.
Local Search is just beginning, so it is important that local business take advantage of it today.
--Localbizbits.com
Post a Comment